How to Share an Instagram Reel to Your Snapchat Story: A Guide

In the fast-paced world of social media, users often want to maximize their reach and share their content across various platforms.

Instagram Reels, a relatively new feature in the realm of Instagram, has gained significant popularity for its bite-sized entertainment and creative freedom.

Meanwhile, Snapchat stories have been a beloved feature for years, acting as a visual diary for many of its users. But how can one bridge the gap between these two platforms?

In this article, we’ll dive deep into how to post an Instagram Reel on a Snapchat story, ensuring your engaging content reaches audiences on both platforms.

Understanding the Platforms: Instagram Reels vs. Snapchat Stories

Before we get into the tutorial, it’s crucial to understand the intricacies of both platforms.

This will not only help you in posting but will also ensure your content is optimally tailored for both audiences.

Instagram Reels: A Quick Overview

Instagram Reels, introduced in 2020, allows users to create and discover short, entertaining videos on a new dedicated Feed. Here are some key points about Reels:

  • Duration: Videos can be up to 60 seconds long.
  • Editing Tools: Instagram offers a variety of tools like audio, AR effects, timer and countdown, and more.
  • Discoverability: Unlike Stories, Reels can be featured in Explore, making it easier for people who don’t follow you to discover your content.

Snapchat Stories: The Basics

Snapchat Stories, on the other hand, are collections of Snaps (photos or 10-second videos) that play in a sequence and expire after 24 hours.

Some key attributes include:

  • Ephemerality: Content disappears after being viewed or after 24 hours, keeping interactions fresh.
  • Camera-first Nature: Snapchat opens directly to the camera, encouraging spontaneous content creation.
  • Filters and Lenses: These offer creative overlays for Snaps, making the content more engaging.

Why Share Instagram Reels on Snapchat Stories?

Before we get into the step-by-step guide, let’s address the fundamental question: Why should you share your Reel on Snapchat?

  • Maximize Reach: Diversifying platforms increases the potential number of eyes on your content.
  • Engage Different Audiences: While there’s an overlap, Instagram and Snapchat cater to slightly different demographics.
  • Increase Content Lifespan: With the ephemeral nature of Snapchat, sharing your Reel there gives it another 24-hour life cycle.

How to Post Instagram Reel on Snapchat Story: A Step-by-Step Guide

Alright, now onto the main event! Let’s delve into the steps to seamlessly share your Instagram Reel on Snapchat.

  1. Create and Post Your Instagram Reel: Before you can share it anywhere, you need to have your Reel ready and posted on Instagram.
  2. Go to Your Reel: Open Instagram, head to your profile, and tap on the Reel you want to share.
  3. Tap on the Three Dots: Located at the bottom of your Reel, this will open a menu with several options.
  4. Select ‘Copy Link’: This will copy the link of your Reel to your clipboard.
  5. Open Snapchat: Head over to the Snapchat app.
  6. Use the Attach Feature: On the camera screen, you’ll notice a paperclip icon. Tap on it.
  7. Paste Your Reel Link: This will attach the link to your Snap.
  8. Add to Your Story: As you normally would, finish any edits and post your Snap to your story.

It’s worth noting that while this method provides viewers access to your Reel, they will need to tap the link and be directed to Instagram to view the full content.

Tips to Optimize Your Shared Content

When sharing across platforms, it’s essential to ensure your content is optimized. Here are some tips:

  1. Tailor Your Message: Add a call to action on Snapchat, encouraging viewers to tap and watch your Reel.
  2. Engage with Both Communities: Respond to any interactions or queries on both platforms.
  3. Be Mindful of Format: Ensure your Reel’s main content is visible and not cut off when viewed on Snapchat.

Conclusion: Embracing Cross-Platform Sharing

In today’s digital age, it’s not enough to stick to just one platform. By understanding how to post an Instagram Reel on a Snapchat story, you unlock a new avenue for audience engagement.

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Author

Matt

Matt is a self confessed Otaku with a keen interest in anime and Japanese culture. He uses a variety of social media platforms like TikTok and Snapchat, and when he's not playing with his phone he's usually reading through Seinen manga like One-Punch Man.

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