Snapchat, the social media powerhouse, has risen to prominence over the last decade, offering users a unique platform to share moments in real-time.
One of its most engaging features is the customizable Snapchat filter, which can elevate any event from ordinary to unforgettable.
These filters aren’t just for huge brands or celebrities; even individual users can craft bespoke filters for personal events like birthdays, weddings, and gatherings.
In this comprehensive guide, we will delve into the world of Snapchat filters, guiding you step by step on how to create a Snapchat filter for an event.
Understanding Snapchat Filters
Before diving into the creation process, it’s essential to understand what Snapchat filters are and the different types available.
What are Snapchat Filters?
Snapchat filters are graphical overlays that users can apply to their photos or videos before sending them to friends or posting them to their Stories.
These filters can range from simple color adjustments to intricate graphics that react to movement.
Types of Filters
There are primarily two types:
- Geofilters: These are location-based filters. For instance, if you’re visiting London, you might see a filter showcasing the London Eye or Big Ben.
- Lens Filters: These are interactive and often use augmented reality (AR) to place 3D objects in the real world or transform users’ faces.
How to Create a Snapchat Filter for an Event
Creating a Snapchat filter is relatively straightforward. Here, we’ll focus on creating Geofilters for events.
Step 1: Design Your Filter
Start by designing your filter. Use graphic design software like Adobe Illustrator or Photoshop. Ensure your design is:
- Relevant to the event.
- Visually appealing.
- Not covering too much of the screen (Snapchat recommends using only 1/3 of the screen).
Step 2: Log in to Snapchat’s Website
Visit the official Snapchat website and log in to your account. Navigate to the ‘Create Your Own’ section.
Step 3: Upload Your Design
Once logged in, click on ‘Upload’ and select your design. You’ll be able to see a preview of how your filter looks.
Step 4: Set the Date and Time
Choose the specific date and time you want your filter to be active. This is particularly crucial for events as you wouldn’t want your filter running prematurely or expiring before the event concludes.
Step 5: Map the Area
Define the geographic area where your filter will be available. This is called the ‘Geofence’. For an event, you’d typically select the venue’s location.
Step 6: Pay and Submit
Snapchat filters aren’t free. The price depends on the filter’s duration and the size of the Geofence.
Once you’ve settled the payment, submit your filter for review. Snapchat typically takes a day or two to approve.
Tips for a Successful Snapchat Filter
For your Snapchat filter to be a hit, keep these tips in mind:
Keep It Relevant
Your filter should resonate with the event’s theme. If it’s a birthday party, include elements like balloons or cakes. For a wedding, think roses or rings.
Engage but Don’t Overwhelm
While you want your filter to stand out, avoid making it too cluttered. Simplicity often leads to more uses.
Promote Your Filter
Once your filter is live, let your guests know. Announce it at the beginning of the event or place signs around the venue.
Final Thoughts
Snapchat filters are a brilliant way to amplify the fun at any event. They not only add a touch of uniqueness but also encourage guests to share their experiences widely, effectively promoting your event.
Now that you know how to create a Snapchat filter for an event, it’s time to let your creativity flow and enhance your attendees’ Snapchat experience. Whether it’s a personal gathering or a large
