Instagram is the rising star of social media platforms and it’s become one of the hottest plants to establish a business or brand. Your Instagram account has the ability to monetize and grow a much larger audience if you know the steps to take to draw more people to your Instagram page and get engagement that counts.

Getting likes on Instagram posts or Instagram stories isn’t just about monetizing either. It’s an important step to ensuring more people can see and discover your content and what you have to share. The thing is that thanks to the Instagram algorithm, if you want other Instagram accounts or other brands to discover you, then you have to stand out enough to attract attention so that the algorithm will reveal you to more people. It’s a process, but it’s one that is well worth your efforts.

Take a look at our quick guide to getting more Instagram likes. Put these tips to use and see how your Instagram followers take off in the process.

Why Are Likes So Important for Your Instagram Account?

Likes on your Instagram posts help make you more noticeable through the Instagram algorithm. Likes highlight your brand and draw attention to any single post. The results are more credibility for your Instagram profile and hopefully new followers to boost your follower count too. It doesn’t matter if those likes come from social media posts, your Instagram story, or just regular posting content, they are vital to your success.

You won’t get paid for likes, but those likes that you get on this social media platform will be important to work your way up with other factors that will help you get paid on these social media accounts. Likes are an important part of the total algorithm puzzle. Without Instagram likes, people simply won’t see your content, which means you will lack quality followers and quality engagement, all of which will be important if you seek monetization.

Likes help boost your Instagram accounts. These are the top benefits.

Improve your visibility
Help more people see you in the explore page
Gain more followers
Expose you to a broader audience
Improve your Instagram analytics
Boost your social media strategy towards success

If we’re being honest, the ability to be discovered on the explore page is the driving factor to potential followers and engagement that help to build your account to much more than it already is. You need relevant accounts to see you. The more likes you get, the more they see you and the more opportunity you have to grow!

Now, check out these helpful tips for more engagement.

Give Instagram Users High-Quality Content

Don’t neglect the quality of your Instagram content. Everything you do, from video content to images, needs to be high quality. High quality images are going to stand out so much more when people are scrolling Insta. That attractive graphic is more likely to capture their eye and you’re far more likely to get those double taps that you are looking for in the process. After all, it’s the likes we want to help bring even more people to your brand, right?

Quality of your Instagram content is probably one of the most important factors that you can put to use here. Don’t just barely try or put random stuff that fails to be good with your audience. If it isn’t the best quality, then skip that and come up with another idea. The analytics don’t lie and they show us that visually appealing content goes over so much better than something bland and boring.

While you’re at it, make sure you try different types of content. Here are some options to integrate!

Carousel posts
Video content
Photos
Stories
Lives

Use it all. The algorithm really adores users that take advantage of all that IG has to offer. When you use different tools and respect that they have worked hard to give you all those possibilities, they take notice. While followers on Instagram may or may not notice that you do different types of posts, the algorithm does. It’s a sure way to win some likes and some visibility.

We also want to point out that quality is not just about the video or the graphic that you share. It’s also about the copy and hashtags that you pair with it. You need captions that are designed to captivate attention and you need to use relevant hashtags that help tie into your niche or your topic.

Try Buying Likes, Followers, and More

One of the best Instagram tips we can give you for increasing Instagram followers and likes is to buy them. When you purchase Instagram likes fast delivery services, you get quick likes added to your IG from real Instagram followers. It’s an affordable, paid service that brings other users directly to you without the hassle of trying to find ways to draw them in on your own.

As these other users you paid for start to give you likes, your posts will become more noticeable and the popularity will increase. You work the algorithm in favor of your Instagram page and Instagram images to experience the growth and organic engagement it helps to build.

Now, if you do decide to buy likes, there are a few ideas you will want to keep in mind. For example, you need to check out the company and make sure you understand how they do things. You definitely want to avoid any company that uses fake accounts as this could cause you to get in trouble. Look for real accounts that will give you the designated number of Instagram likes and will do it in a timely manner. Make sure you check out prices, their delivery times, whether they guarantee their services, and whether all Instagram likes will come from real users.

There is a lot of negativity around services like these. For the most part, the negativity comes from not really understanding how the service works. At the same time, there are some companies out there that don’t deliver or don’t have high-quality services. That is why it is important to find quality services you can trust.

Cater Instagram Posts or Instagram Stories to Your Audience

Have you defined your target audience? As part of your strategy for the Instagram app and any other social media, you need to know who you are trying to appeal to. This is your target audience and there are a lot of details that go into understanding who they are. Define your target audience and then create content that caters to them. This isn’t about your personal preferences or what another influencer is doing.

It’s about understanding what your audience likes, what they are looking for, and who they are. Then you can create content that they will enjoy. If you fail to create with your target audience in mind, much of your content could fall flat and the results will be disappointing for everyone. All content should be tailored to this audience and adapted to meet what they would be looking for.

To determine your targets, think of things like demographics, interests, and preferences. Establishing who you plan to target sets the tone so you can start planning the content that will work. A great way to break it down is to look at your Instagram Insights. This gives you some behind the scenes footage of who you are working with, showing you those followers and what their behavior is. It’s a great way to understand your audience and then work to appeal to them more.

Also, every audience wants to engage with you. Don’t just know who your audience is and what they like. Take the time to engage with them and get involved. Once you know your basic audience, start building connections. Those connections will pay off.

Harness the Hashtag Power

If you want more Instagram likes on your Instagram profile, make sure you’re using some hashtags with every post. Be careful not to use too many hashtags or irrelevant hashtags that don’t really help you out. The key is to use the right hashtags that may expose you to a wider audience.

There are a lot of people that will search hashtags that catch their interest. The hashtags they search may be trending topics, a specific niche, or even just a random word. When you use hashtags, then you are more likely to gain Instagram likes and potentially more followers and comments as well.

Make sure you create your own branded hashtag and include that on every post. If you post consistently, others will pick up on this hashtag and you could get some awesome user generated content from others who use your hashtag. You can put hashtags in your Instagram comments instead of adding them as part of the post. IG allows up to 20 different tags on every post. You don’t have to use that many, but it gives you plenty of leeway to add in whatever is relevant and include your brand tags at the same time.

We recommend that you find a good balance of trending hashtags, branded hashtags, and niche related hashtags for the best results.

Optimal Posting Times are Key

Those how to videos that you keep posting at 6 AM don’t seem to be getting much activity do they? Well, the reason is most likely that your audience isn’t active at that time. This particular timeframe is just an example. You need to know and understand when your audience is the most active and post within those timeframes to get the best results. Visibility and engagement don’t just happen by accident. If you post at 6 AM and your audience is most active at 8 PM, this will make a huge difference.

By the time your audience is most active, your post is more than 12 hours old and already lacking engagement. The active users very likely aren’t even going to see it because the algorithm is already moving it down the ranks.

It does take some trial and error to get optimal posting times figured out. Your optimal times might also change from time to time. However, IG does provide you with analytics that you can review to better understand insights about the time your audience is online and when you should post for the best effects.

Once you figure out the times, just be consistent and keep going. Figure out a posting schedule and try to stick to it as much as possible. The rest will work itself out.

Work with Instagram Influencers

When you post, it generally gets seen by a specific audience. That audience is unique to you and then there may be some randomly driven traffic from your own website or from the explore tabs. When you take the opportunity to collaborate with another user, you get exposed to a much larger audience. In fact, this type of collaboration benefits you both.

Their significant audience will notice you and your audience will get to see them. It’s a win-win really. You can cross promote, work with influencers or other users, and get yourself in front of so many more people overall. Influencers typically have high numbers of followers so that’s a great tool for you. If you can’t quite get the attention of an influencer, start with a smaller collaborative partner and work your way up.

Collaboration and cross promotion breed additional exposure that will most definitely bring you more likes in the process.

Engage and Encourage Others to Engage

You need to personally be engaging on your own content and other people’s content. On the same note, you also need to encourage your followers and viewers to engage with you. Likes are one form of engagement, but you also want to get some comments and shares if you can. One type of engagement will often drive more engagement down the line.

Engagement comes in many different forms and they are all vital to your success. You need shares, comments, and likes. Engagement helps to increase your visibility and your credibility. It’s a sure fire way to increase those likes that you are counting too.

Part of engagement includes adding a solid call to action on every post that you make. You don’t have to say “buy this now” but you certainly can. A call to action is meant to encourage the user reading your post to take some sort of action. Make you can tell the readers to like your post if they understand or to share their experience or story in the comments.

You need to interact with those followers in the comments as well. On a side note, engagement from you means that you engage on other users posts too. As you are scrolling, share some of your own likes and comments to interact with others. This may bring some of them back to you.

Always Keep Learning and Improving

You need to continuously learn and improve to really make the most out of your Instagram. We understand likes are important for the Instagram algorithm and building up your profile, but these details are always changing.

There is always something you can do to better your standing. Learning and improving may just be discovering new hashtags. It might also be realizing that your customers prefer a certain style or topic so you can direct your focus there. learning about your followers and watching the data so you can improve is critical. That is how you know where to get better and what is really working.

Never stop learning. When you think you can’t improve any more, that is when it is time to really drill down and see what can be done even better.

Conclusion

Getting likes on Instagram is an important part of your success. You don’t get paid for likes, but it is a driving factor to increasing your visibility, getting more engagement, and improving your overall standing on the platform. With more likes, you can get more visibility and more credibility too. It’s all about building a foundation that you can continue to grow with.

These strategies are designed to help you get the likes that you need. Take them in, put them to work, and see how your Instagram likes improve with your efforts. Remember that there are resources and tools designed to help you along the way, don’t be afraid to use them!