Are you hosting an event and looking for a unique way to make it memorable? You may have heard about premium Snapchat filters and want to learn how to create one.
In this article, I’m going to show you step-by-step how to put together the perfect custom Snapchat filter that will really make your event shine.
I’ve been using Snapchat filters for years now at various events, so I know exactly what it takes for yours to stand out among your friends’ snaps.
Understanding the Different Types of Snapchat Filters
Snapchat has taken the world by storm with its interactive filters that can make your snaps come alive.
But did you know there are different types of Snapchat filters? Let’s delve into each type and understand what makes them unique.
The first type of filter is the Geofilter, which is location-based and only available in certain areas.
These filters add a fun twist to your snaps, giving context to where you are or what event you’re attending.
They can range from cute illustrations to sponsored brand designs promoting a specific product or service.
Geofilters activate when the app detects your location, so keep an eye out for them next time you’re snapping away!
The second type of filter is the Creative Filter, also known as AR Lenses.
These filters use augmented reality technology to create interactive effects that track your facial movements and actions within the frame of the snap.
From turning yourself into a puppy dog to adding rainbow vomit (yes, really), these lenses allow for endless creative possibilities.
Some lenses even team up with popular movies or TV shows like Stranger Things or Star Wars.
The last type of filter is more subtle – it’s called Color Filters. This basic feature allows users to alter their snap colors by swiping left/right on their screen before taking a photo/video.
There are options such as Black & White, Sepia Tone and even Vibrant Neon Colors!
Adding color boosts mood and can help make an otherwise plain snap pop out from everyone else’s feeds.
In conclusion, whether it’s location-based geofilters or creative AR Lenses, Snapchat offers its users plenty of ways to enhance photos/videos and bring them to life with vibrant colors/effects.
How to Create a Premium Snapchat Filter for Your Next Event?
Snapchat’s geofilters have always been a hit among users. They allow individuals to showcase where they are, be it a city, a café, or a music festival.
But the real fun begins when you can customize this feature for your own event.
Why Opt for a Premium Filter?
When hosting an event, you’re always looking for ways to stand out and offer attendees a unique experience. A custom filter does just that. By having a premium filter:
- It makes attendees feel special.
- Provides a branding opportunity for sponsors or the event itself.
- Offers attendees a fun way to engage and share their experience.
Steps to Create Your Filter
Creating a Snapchat filter for your event involves a few crucial steps:
- Conceptualize Your Design: Think about the theme of your event, its colour scheme, and the message you want to convey.
- Use Design Tools: There are several online tools available that can help you design a filter. Snapchat’s own Lens Studio is a great starting point.
- Follow Snapchat’s Guidelines: Snapchat has specific guidelines regarding the size, format, and content of filters. Ensure your design adheres to these.
- Set the Geofence: This defines the area where your filter will be available. For an event, it would typically be the venue.
- Choose the Timeframe: Decide the duration for which the filter will be active. It’s advisable to start a bit before the event begins and end a little after it wraps up.
- Submit and Pay: Once you’re satisfied with the design, submit it to Snapchat for approval. This usually takes a day. Upon approval, you’ll need to pay, with costs varying based on the duration and location of the geofence.
Promoting Your Premium Filter
It’s not enough to just create a filter; you need to let your attendees know about it. Promote it on other social media platforms, on event invites, and have signage at the venue to maximize its use.
Tips for Promoting Your Premium Snapchat Filter at Your Event
If you’re looking to promote your premium Snapchat filter at an event, there are a number of things you can do to make sure it gets maximum exposure.
First and foremost, make sure that your filter is visually appealing and on-brand with your company or event.
You want people to be excited about using it and sharing it with their friends.
Once you have a great filter in place, the next step is to let people know that it’s available.
One effective way to do this is by placing signage around the event area promoting the filter.
This could be posters placed around high-traffic areas like entrances or food vendors.
Another idea is to create social media posts leading up to the event announcing the availability of your filter and encouraging attendees to use it.
Finally, consider offering incentives for those who use your premium Snapchat filter at the event.
For example, you could offer a discount code for future purchases if someone snaps themselves using the filter and shares it on social media with a specific hashtag or tagline related to your business or event.
This will encourage more people to use the filter and help spread awareness about what you have going on.
Overall, promoting your premium Snapchat filters at events requires careful planning but can lead to big rewards in terms of increased brand recognition and engagement among attendees.
By creating an eye-catching design, getting creative with signage placement, and offering incentives for users, you’ll be well on your way towards success.
Wrapping Up
Learning How to Create a Premium Snapchat Filter for Your Next Event isn’t just about adding a digital layer to your physical gathering; it’s about enhancing attendee experience, amplifying your event’s reach, and creating lasting memories.
As events continue to evolve in the digital age, such touches will play a pivotal role in defining their success. So the next time you’re planning an event, give your attendees something extra to snap about!
