YouTube being one of the biggest platforms on the planet and a hub for near everyone. From your gamers looking for tutorials to your cooks looking for recipes, everyone uses the website for a whole range of varying reasons but only a few can truly become content creators.
YouTube works on a basis where anyone can make an account and uploads videos. It is essentially a community website where the company makes money from the adverts which go on the videos.
A great system and a clearly very successful website. The good part about all this, is that YouTube creators essentially get a cut of the ad revenue that YouTube makes from the adverts on their videos. The better the videos do, the better YouTube does and the better the creator does.
This leads to many wanting to be a creator, it’s definitely becoming a noteworthy profession even. But the real question is what sort of money can you make?
How many YouTube views to make $1?
With many people looking towards YouTube as a future career it’s important to understand how the monetisation works with the site and what you can expect to earn.
The main way of earning on YouTube is going to be ad revenue, this is calculated on numerous factors and isn’t a set amount but generally speaking your revenue will increase as your views go up.
A simple concept but there can be a few complexities in the execution which we’ll discuss in a moment. There is a fairly standard amount earned however, but it does vary based on factors such as how much money is YouTube making from ads at the time.
Currently the algorithm is around 400 – 500 views per dollar earned. This is across all videos, so if you have 50 videos on your channel them each one gaining 10 views would work the same as getting 500 views on one video.
There are a number of factors that can cause issues with ad revenue. Demonetisation is a scary word when it comes to YouTube, this is essentially that YouTube has flagged a video and you are then unable to make any ad money from that video.
This can happen for a number of reasons, and it is best to be careful when creating content so that you do not get caught in this trap. The most common reasons are going to be anything that may cause copyright issues such as using copyrighted music.
According to YouTube a video can also be demonetised for any of the following violations:
- Spam, deceptives practices and scams
- Nudity and sexual content
- Compromising child safety
- Harmful and dangerous content
- Hate speech
- Harassment and cyberbullying
Essentially avoid content that would quite obviously be inappropriate, try to use music/clips that are not copyrighted and you should be fine. There are parental controls on YouTube which can limit children from seeing your content, but generally most big influencers create content that can be viewing by all ages.
Other methods of making money on YouTube
Besides the main money earner that is ad revenue there are a few other ways that people have been making money on YouTube.
Here are some of the other ways you can make money on YouTube besides ad revenue.
- YouTube partner program – This opens up more means in which your viewer can support you, such as; premium subscribers, super chat messages, channel memberships and merchandise.
- Selling merch – Many YouTubers have found success selling merch, this is usually done by creating merch and putting it on an alternative website which you then reference and encourage viewers to check out in your videos.
- Sponsored content – It’s no surprise businesses are looking to take advantage of the huge audience that YouTube creators have. They do this by paying the creator to do a sponsored message or even an entire video so show off their product.
- Affiliate partnerships – This is similar to sponsored content but rather than odd messages or videos you would be partnered with the business which usually includes perks such as them sending creators free stuff them to then show off and review. This is usually accompanied by a retainer like monthly wage for being associated.
In conclusion individual dollars are very hard to get an exact range for with how many diverse streams of income there are on YouTube, for the most part from views alone you’re looking at roughly 500 views per dollar earned.
With that said the growth of YouTube is exponential if you can take advantage of multiple income streams that the site opens up for you and therefore limiting the scale to just views is a little misrepresenting how earnings work on YouTube.