Email marketing remains one of the most effective ways to engage customers, but standing out in crowded inboxes is getting harder. While text-based emails still work, adding video content can significantly increase open and click-through rates.
The challenge? Creating professional videos for every email campaign takes time and resources. That’s where AI video tools come in—helping marketers quickly produce personalized, engaging video content at scale.
Why Video in Email Marketing Works
Studies show that including video in emails can:
✅ Increase open rates by 19% (HubSpot)
✅ Boost CTR by up to 300% (Forrester)
✅ Improve conversion rates by 80% (Aberdeen Group)
Why AI-Generated Video?
- Faster production – No need for filming or complex editing.
- Personalization at scale – AI can customize videos for different segments.
- Cost-effective – No hiring actors or videographers.
How to Use AI Video in Email Campaigns
1. Personalized Video Messages
Instead of generic text, use AI to create personalized video greetings with the recipient’s name, company, or past purchase history.
Example:
- A welcome email with a short AI avatar saying, “Hi [Name], thanks for joining us!”
- A follow-up email with a product demo tailored to their interests.
2. Animated Product Demos
AI tools can turn product images into animated explainer videos that show features in action.
Best for:
- SaaS companies (software walkthroughs)
- E-commerce (product showcases)
3. AI-Generated Testimonials
Don’t have customer video testimonials? AI can synthesize realistic voiceovers over stock footage or graphics.
4. Interactive Video CTAs
Instead of a static “Click Here” button, embed a short video CTA with an AI spokesperson guiding users.
Best AI Video Tools for Email Marketing
1. Pollo AI
- Best for: Quick mobile-friendly AI image to video creation
- Key Feature: App-based editing, AI avatars, and text-to-video
If you need a simple, mobile-optimized solution, Pollo AI’s video creator app allows marketers to create AI-powered videos on the go—perfect for last-minute campaign updates.
2. Synthesia
- Best for: AI avatars & professional voiceovers
- Key Feature: 140+ AI presenters, multi-language support
3. Lumen5
- Best for: Turning blog posts into videos
- Key Feature: Auto-generates videos from text
4. InVideo
- Best for: Template-based marketing videos
- Key Feature: 5000+ pre-made templates
5. HeyGen
- Best for: Custom AI spokesperson videos
- Key Feature: Realistic lip-syncing for presentations
Measuring Success: Key Metrics to Track
After adding AI video to emails, monitor:
Open Rate – Did video thumbnails increase opens?
Click-Through Rate – Are more users clicking the video link?
Conversion Rate – Did video content lead to more sales/sign-ups?
Final Thoughts
AI-generated video is a game-changer for email marketing, helping brands cut through the noise and boost engagement. Tools like Synthesia, Lumen5, and Pollo AI make it easy to create professional videos without a production team.
If you’re looking for a mobile-friendly option, Pollo AI’s app lets you quickly generate AI-powered videos—perfect for marketers who need fast, effective content.
Have you tried AI video in your email campaigns? Share your results in the comments!
