Why Match is so expensive – Explained

If you read a review of Match, you’ll see that But, when you upgrade from a basic subscription plan to a paid subscription, you’ll see that it’s actually pretty expensive.

Since there are plenty of online dating apps for free – like Bumble, Hinge and Tinder – many people wonder whether singing up for a full Match account is worth it. Though it’s one of the best dating sites, there are plenty of alternatives out there too.

So, why is Match more expensive than some of its competitors? Premium plans generally start at as much as £29.99 ($35.99) a month, which is a lot in comparison. Here’s why Match has a higher cost than some others.

First, Match is free to test

We should probably start by saying that joining Match is actually free. You can use the website or the app to browse through other users on the platform without actually spending any money.

And, Match.com’s free membership never expires, and it includes 24-hour access to the website’s database of singles. The database spans many countries too, with a large user base in the US and the UK.

However, for more features and to get in touch with other users on the platform, you’ll need to sign up to a premium membership. And like most established dating sites, there’s a price tag attached to this.

Why Match is so expensive

There are two reasons why Match is a little more expensive;

Firstly, they charge money for the additional features that they offer – their monthly membership gives you these extra features, and they’re typically worth testing to see if a premium subscription is worth it for you.

Secondly, Match is more expensive than apps like Tinder and Hinge because it’s not just for casual daters – it’s for those looking for long term relationships.

Having a monthly price that users has to pay helps to weed out those that aren’t serious about looking for a relationship – it acts as a barrier to entry.

It also helps to reduce the amount of spam, fake profiles and bots on the platform. If you’ve used other free dating sites in the past, you’ll know this can be an issue when anyone can sign up to the platform.

So, Match is definitely one of the more expensive dating sites around, but there’s good reason for this. The platform has a lot of active users that are genuine, so they must be doing something right.

What are Match’s Paid Features?

Yearly Review

When you sign up to Match Premium, you’ll qualify for a yearly review from Match dating experts – this can help you improve your profile and give you a great chance of finding love.

Profile Boosts

You can use a monthly profile boost when you sign up for a premium plan. This will make you more visible in the platform, as you’ll appear in the feed of other users more.

Private mode

When you think you’ve found someone that you want to chat with long term, you can decide to switch your Match profile into private mode.

This will allow you to only speak to other Match users that you’ve spoken to before, and stop new members for messaging you.

Use a free trial

Like many other dating apps, Match offers free trials to users that have signed up for a free plan.

This varies in length, but usually they will offer a 3-day or 7-day free trial to test how well the service works.

For those looking for a serious relationship, it’s definitely worth going through the sign up process and testing out the premium plans that Match offers.

Then, you can gauge whether Match is truly expensive in comparison to the other dating sites that you can join.


Match.com is an awesome dating site., and although it was originally established by the company in 1993, the company is still going strong.

It is the oldest online dating site around with tens of millions of users, and it’s popular tor both US and UK users.

However, Match.com is not cheap. Annual membership can cost hundreds of dollars or pounds, which is too much for some people. However, for others it’s worth every penny.

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Edward brings years of experience in a variety of different fields including online marketing & No-code app development, and he's been investing in stocks and cryptocurrency since 2016. Outside of work you'll usually find him watching movies at the local cinema or playing games in the Apple Arcade.

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