What is the Cameo app? – The Celeb shoutout platform

What is the Cameo app? You may have seen personalised videos by celebrities circling their way through social media, like Carole Baskin from the Tiger King or famous rapper Snoop Dogg.

These videos have probably been created through the Cameo website. Cameo is an online service where you can pay celebrities to create a personalised video for someone. 

While it’s been around for a couple of years now, it’s become much more popular recently since performers have had to come up with creative ways to earn money.

In this article, we’re going to dive into what exactly the Cameo app is and if it’s worth it.

What is Cameo?

As we mentioned, the Cameo App is an online platform that allows you to pay celebrities to create a personalised video message for yourself, a friend or for your business.

Once upon a time, Cameo was the hot new platform on the market like TikTok and Triller are now. Although it’s been around for a few years, the app is still relatively popular.

One of the most common uses of Cameo is requesting a celebrity to record a ‘Happy Birthday’ message for a friend or family member. Cameo accepts direct payment for this, and you’ll received your video response within a few days.

But you can really ask a celebrity to record any message that you like (within reason), of course. This means you can get an entirely personalized video from the vast array of Cameo talent on the platform.

How does Cameo work?

Cameo is extremely simple to use. It’s easy to find by searching for ‘Cameo’ in the App Store or Google Play Store. 

Next, you’ll be prompted to create an account or sign if you already have one. Once you’ve logged in, you can start searching for celebrities right away.

After signing in, you’ll be taken to the home page where you will see some of the most popular celebrities on Cameo.

From the home page, you can also search for a celebrity by name. Or, you can browse by category. In categories, you can browse by different TV shows, voice actors, by sport and many others. 


Cameo offers a few features, but the most popular is definitely to have celebs record a message for you. So how do you actually do it?

First, you’ll search for your celebrity. Once you find them, you’ll be taken to their page. Their page will display their price for a video message in the pink bar at the bottom.

If they are not available, you’ll see ‘Notify me when available’ at the bottom. 


If the celebrity is available, click on the ‘Book now for [price]’. You’ll then be able to insert the message you would like.

You’ll have 250 characters to type your personalised message, and you’ll be asked if you want the video for yourself or someone else, what the occasion is, and if you have any special instructions for them.


Your card details will be put on hold and you’ll be charged once you receive the video.

If you haven’t received your message within seven days, Cameo won’t charge you and the request will be withdrawn. Some celebrities also offer 24-hour delivery. 

Features of the app

The Cameo app has a few different features other than recording personalised messages.

You can also pay for promotional messages for your business if you have a product or service that you would like the celebrity to promote. 

You can also join a celebrity’s fan club. When you’re part of a fan club, you’ll get notifications for when the celebrity posts a video or message on the app.

It’s free to join a fan club, but there are options for a monthly subscription for some fan clubs, which will allow you access to exclusive videos from that person. 

You can also book celebrities for a 1:1 live video call through Cameo. These live video calls will allows you to ask your fave celebs any question that you require.

How much does Cameo cost?

There are tons of celebrities, actors, athletes, TikTok stars, influences, models, athletes, YouTubers on TikTok varying from the uber-famous to those with a smaller following.

The prices on Cameo range from a couple of dollars, to thousands of dollars for video messages.

For lesser-known celebrities, you can buy a message for as little as $2, whereas the most expensive message on the platform is for $15,000, which is for Floyd Mayweather.

Is Cameo worth it?

Whether or not Cameo is worth it really depends on how much you or your friend or family would appreciate the message from that celebrity.

Getting a personalised video message from the available celebrities is really subjective – some people will see it as a massive waste of time, whilst others will think that it’s a small price to pay for a birthday message.

Some messages certainly seem extremely expensive, with the most expensive person on the platform costing in excess of $1000 for one short video.

However, to the right person, it may be totally worth it. Celebrities set their own price on the Cameo platform, and it’s up to you whether you want


Cameo is a pretty cool app. It allows normal people to really connect with celebrities in a way that wouldn’t have been possible otherwise.

Getting personalised video messages from your favourite celebrity or different social media influencers is what makes the Cameo marketplace popular with users.

Although it’s expensive for some Cameo videos, it would definitely be a good gift for a loved one, and you can’t really put a price on happiness, can you?

Photo of author

Connect: Twitter



By day he's an engineer and by night (well, evening or very early morning but night sounds way cooler) Alex runs the Apps UK ship. He has a keen interest in language, fitness & especially social media - he is always on the lookout for the next hot platform.

Read more from Alex


Apps UK
International House
12 Constance Street
London, E16 2DQ