Biggest TikTok Influencers on the Platform

The rise of social media platforms has changed the landscape of fame and influence.

In particular, TikTok has emerged as a prominent stage for individuals to share their talents, thoughts, and everyday moments, with the potential to become influencers within this vast digital landscape.

As of now, you may be one of the many aspiring to earn the coveted title of a TikTok influencer. Let’s look at some of the most well known TikTok influencers.

Most Well Known TikTok Influencers

Here are the most followed TikTok creators in 2023 that I found so far:

1. Charli D’Amelio with 151 million followers.

2. Addison Rae with 98 million followers.

3. Zach King with 85 million followers.

4. Spencer X with 78 million followers.

5. Loren Gray with 75 million followers.

6. Will Smith with 75 million followers.

7. Khabane Lame with 70 million followers.

8. Bella Poarch with 68 million followers.

9. Just Maiko with 63 million followers.

10. Jason Derulo with 63 million followers.

11. Dixie D’Amelio with 61 million followers.

12. James Charles with 60 million followers.

13. Kimberly Loaiza with 59 million followers.

14. Faisal Shaikh with 57 million followers.

15. Noah Beck with 55 million followers.

16. Won Jeong with 53 million followers.

17. Kylie Jenner with 52 million followers.

18. Michael Le with 52 million followers.

19. Younes Zarou with 51 million followers.

20. Selena Gomez with 50 million followers.

21. Alina Kim (HOMA) with 48 million followers.

22. Kristina Collins (Kris HC) with 48 million followers.

23. Billie Eilish with 47 million followers.

24. Brent Rivera with 46 million followers.

25. Jojo Siwa with 45 million followers.

26. Riyaz Ali with 45 million followers.

27. Karol G with 43 million followers.

These are some of the most famous TikTok influencers that create content for the platform. Though, new TikTok influencers join the app every day in an attempt to grow their following.

But to find your target audience on TikTok, you need to know exactly how it works as part of an influencer marketing strategy.

Understanding the TikTok Algorithm

Before you dive into content creation, it’s crucial to understand the workings of the TikTok algorithm. TikTok’s unique algorithm is instrumental in driving user engagement and making content viral.

The algorithm factors in three aspects when promoting a video:

User Interactions: The algorithm takes note of what videos you like, share, and comment on, as well as the content you create.

Video Details: The specifics of the videos you watch or create, such as the details in the captions, hashtags, and the genre.

Device and Account Settings: Information like your location, language preference, and device type.

By understanding this, you can craft content that is optimized for the algorithm, increasing the likelihood of your videos getting picked up and shared widely.

Identifying Your Niche

To become a TikTok influencer, it’s important to find a niche that resonates with you.

This should be something you are passionate about and interested in sharing with the world.

Your niche could be anything from comedy skits to cooking tutorials, fashion tips to motivational talks.

By carving out a niche, you establish a unique identity on the platform. This not only helps in building your authority but also ensures relevance as your content becomes a go-to resource for audiences interested in that particular niche.

Creating Engaging Content

Once you’ve identified your niche, the next step is to create compelling content that aligns with it. Here are some pointers:

Quality Over Quantity: While it’s crucial to post regularly, never compromise on the quality of your content.

Add Value: Whether it’s entertaining or educational, ensure your content offers value to your viewers.

Engage with Your Audience: Respond to comments, participate in challenges, and encourage user interaction.

Use Relevant Hashtags: This increases your content’s visibility and allows you to tap into trending conversations.

By following these tips, you not only enhance the experience of your viewers but also build a loyal following that boosts your overall influence.

Leveraging TikTok Tools

TikTok offers a range of tools and features to help content creators. These include:

Duet Feature: Collaborate with other TikTok users and leverage their audience.

TikTok Analytics: Keep track of your performance and optimize your content strategy.

Live Streaming: Engage with your audience in real-time and build a personal connection.

Utilizing these tools can boost your content’s visibility and engagement, thereby accelerating your journey towards becoming a TikTok influencer.

Building Collaborations

Collaborating with other TikTok users, especially those in your niche, can give your content a significant boost. It allows you to reach a wider audience and opens up opportunities for learning and growth.

Here are some strategies you can use to find collaborators for your TikTok content:

1. Use the TikTok Platform: Start by using the TikTok app itself to discover creators with similar interests. Comment on their videos, engage with their content, and when it feels right, reach out with a direct message proposing a collaboration.

2. Explore Related Hashtags: Use hashtags related to your niche to find creators who share similar content. This could help you find people who are likely to be interested in collaborating with you.

3. Use Social Media Platforms: Other social media platforms can also be a great place to find collaborators. Instagram, Twitter, LinkedIn, and Facebook have numerous groups and communities related to TikTok content creation where you can connect with potential collaborators.

4. Attend Events and Meetups: You can find potential collaborators by attending industry events, conferences, or local meetups. These events can be great places to network and meet other TikTok creators.

5. Use Collaboration Websites and Apps: Websites like Collabstr, or apps like Collab Space, are designed to help content creators find collaborators. These platforms can connect you with creators in your niche who are looking for partnership opportunities.

6. Participate in TikTok Challenges: TikTok challenges are a fun way to discover and engage with other creators. You could even propose a collaboration as part of the challenge.

7. Reach Out to Creators Directly: If you find a creator who you think would be a good fit for a collaboration, don’t hesitate to reach out to them directly. Be sure to propose a specific idea for a collaboration that would be mutually beneficial.

Remember, the key to successful collaborations is finding creators who share similar interests and content styles.

It’s also important to propose collaborations that are mutually beneficial, where both you and your collaborator can gain value from the partnership.

Navigating Monetization

Monetizing your TikTok influence can be done through sponsored posts, brand collaborations, and the TikTok Creator Fund. Ensure to maintain transparency with your audience when promoting products or services.

Tere are several ways to monetize a TikTok channel:

1. TikTok Creator Fund: TikTok launched this fund to directly pay creators for their content.

It’s based on various factors, including the number of views, follower count, and viewer location.

You need to be 18, have at least 10,000 followers, and have accrued at least 100,000 video views in the last 30 days to be eligible.

2. Brand Partnerships: Brands are often willing to pay influencers and creators to promote their products or services.

Once you have a sizable follower base, you can reach out to brands or they might reach out to you. Just make sure the products or services align with your personal brand and audience.

3. TikTok Live Gifts: TikTok’s live-streaming feature allows viewers to send virtual “gifts” that can be converted into “Diamonds,” which can be cashed out for real money.

To qualify, you need to be at least 18 years old and meet certain community guidelines and terms of service.

4. Merchandise Sales: If you’ve built a loyal following, you could design and sell merchandise related to your brand.

This could include t-shirts, hats, posters, or other items. You can promote these products in your TikTok videos or bio.

5. Consulting or Services: If you have a particular skill or expertise, you can use your TikTok platform to offer consulting services or online courses.

For example, a fitness influencer might offer personalized workout plans or a cooking influencer might sell an online cooking course.

6. Crowdfunding or Patreon: Some creators use platforms like Patreon to get support directly from their followers.

In return, they may offer exclusive content, behind-the-scenes access, merchandise, or other perks.

7. In-App Purchases: Some creators use their influence to promote in-app purchases.

For example, a fashion influencer could collaborate with a fashion brand to release a clothing line within the app, and they would receive a percentage of the revenue from sales.

8. Affiliate Marketing: You can make money by promoting products and then earning a commission on any sales that come from your promotional activities. You can link to these products in your bio or talk about them in your videos.

Remember, the key to successful monetization is providing value to your audience.

Whether that’s through entertaining content, educational material, or product recommendations, you want to ensure you’re serving your followers’ interests while also pursuing monetization opportunities.

Staying Consistent

Lastly, consistency is key in this journey. Regularly create and post quality content, engage with your audience, and continuously learn and adapt to changing trends.

Consistency in posting on TikTok is crucial for several reasons:

1. Algorithm Advantage: TikTok’s algorithm tends to favor creators who post regularly. Consistent posting can increase your chances of appearing on other users’ For You pages, which can lead to higher engagement and more followers.

2. Audience Expectations: Regular posting keeps you at the forefront of your audience’s mind and helps establish a routine or pattern that your audience can come to expect. This can enhance viewer engagement and loyalty.

3. Increasing Your Visibility: The more content you produce, the more opportunities there are for people to discover you. Each video is a new chance to appear on a potential follower’s For You page.

4. Improving Your Skills: Consistent posting allows you to refine your content creation skills, test different strategies, and understand better what works best for your audience. Each post gives you data on what your audience enjoys and how you can improve your content.

5. Building a Brand: Consistency helps in creating a stronger brand identity. When you regularly post content that sticks to a certain theme or style, you start to build a brand image in your viewers’ minds.

6. Monetization: If you’re aiming to monetize your TikTok account, brands and potential partners look favorably on accounts that post consistently and have active engagement.

7. Growth Over Time: TikTok growth often takes time and the compounding effect of regular posts can lead to substantial growth over time. Consistency is key to achieving this.

Consistency should also be balanced with quality. Posting just for the sake of posting might lead to less engaging content, which could harm your engagement rates and growth in the long run.

It’s important to find a balance between consistently posting and ensuring your content is valuable and engaging to your audience.


Becoming a TikTok influencer involves more than just creating videos; it requires strategic planning, dedication, creativity, and a commitment to delivering valuable content to your audience.

As you embark on this journey, remember that success won’t come overnight. But with patience, consistency, and the right strategies, you’ll be on your way to becoming a revered TikTok influencer.


1. What is the TikTok algorithm?

The TikTok algorithm is a set of rules that the platform uses to determine which videos to promote. It considers factors like user interactions, video details, and device settings.

2. Why is identifying a niche important?

Identifying a niche helps you to establish a unique identity and become a go-to resource for viewers interested in that niche. It enhances your authority and relevance on the platform.

3. How can I monetize my TikTok influence?

You can monetize your TikTok influence through sponsored posts, brand collaborations, and the TikTok Creator Fund.

Photo of author

Connect: Insta



Edward brings years of experience in a variety of different fields including online marketing & No-code app development, and he's been investing in stocks and cryptocurrency since 2016. Outside of work you'll usually find him watching movies at the local cinema or playing games in the Apple Arcade.

Read more from Edward


Apps UK
International House
12 Constance Street
London, E16 2DQ