How many people can you follow on Instagram? – Limits

Despite its flaws, Instagram can be a great place to keep in touch with friends and family while also being a hub to follow the lives of celebrities that you are interested in.

If there are hundreds of people that you want to follow on the platform, then I am sure you are wondering whether there are any limits on the amount of people you are allowed to follow.

In this article, we are going to be looking into this, while also looking at how else you can engage with other user’s on the platform.

How many people can you follow on Instagram? Limits explained

While previously it was unlimited, the amount of people users can now follow on Instagram is capped at 7500. This new restriction was implemented in a bid to reduce bot accounts and spam accounts on the platform.

A common method that user’s employ to build a large follower count is by following as many accounts as possible in the hope of a ‘follow back’.

While this is still possible with a limit of 7500, it certainly restricts the lengths user’s are able to go to. This helps to prevent fake accounts, which go against Instagram guidelines.

If someone is following thousands and thousands of accounts then it will likely flag up on Instagram’s end that their account is behaving oddly.

Ultimately, this may end up with your account being deactivated which is something you obviously want to avoid. With this in mind, we would suggest that you don’t get anywhere near the 7500 limit.

If you do try and follow more than 7500 people on the platform, then you will receive an error message from Instagram informing you that you aren’t enable to follow any more accounts.

Additionally, if you spot someone on the account who does follow more than 7500 accounts, then it will be because they followed all of them prior to this new policy implementation.

How many people can you follow on Instagram per day?

Just like there is a limit on the amount of accounts you can follow over your entire time on Instagram, there is also a limit on the amount of accounts you can follow per day.

This limit is set at 200 follows per day, which is also the same limit for the amount of accounts you can unfollow in a day as well.

The reason behind this daily limit is the same as the reason for the overall limit. If you are going on a rapid following spree then your account runs the risk of being flagged.

With all of this in mind, take it easy on the follow button in general. Otherwise, you may find your account’s activity limited as you may break community guidelines.

How to follow someone on Instagram

If you are new to Instagram and are looking to build up your list of followed accounts, then you are going to want to know how to follow people on the platform.

The process is incredibly easy and is the same regardless of whether you are using Instagram via a web browser or via the mobile phone app. To follow someone on Instagram, please follow these steps:

  1. Log in to your Instagram account.
  2. Use the search bar to search for accounts that you would like to follow.
  3. Once on an account that you would like to follow, select the ‘follow button’ on top of the profile.
  4. That person should now appear on your following list, and their content should begin to appear on your feed.

If you are close to the follow limit and want to remove some users from your following list then the process to unfollow someone is identical, except you are going to click ‘unfollow’ instead of ‘follow’ on their profile.

Other ways to engage with Instagram users

If you think that you need to be following someone on Instagram to be able to engage with them, then you are mistaken.

Providing the person you want to engage with doesn’t have a locked or deleted Instagram account, you will be free to watch their stories, view, comment and like their posts, and direct message them.

With this knowledge in mind, don’t waste your follows (if you’re running close to the limit) on users who you just have a passing interest in.

You can still manually visit their profile to see what they’ve been up to and interact with their posts. This will mean you don’t have to worry about hating your Instagram follow limits.


To conclude, there is indeed a follow limit on Instagram which currently stands at 7500 accounts overall and 200 new follows per day.

We would urge all users to get nowhere either limit because heavy following activity can cause your account to be flagged which will lead to further complications down the line.

Instagram is great – you will be able to see how your loved ones are spending their weekends, while also being able to see your favourite musician travel the world. When used properly, without any toxicity, it can be a great place.

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Andy is a Professional Content Editor with expertise in a whole host of areas (or so he tells us anyway). His main interests are sports, tv/film and social media. He has reviewed over 100 apps so far for Apps UK.

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