YouTube is one of the largest websites on the internet, and after getting acquired by Google, it just keeps getting larger every year. With quite literally billions of views every week it’s a world wide staple of the internet, and pretty much anyone can make money from their YouTube channel.
The YouTube system is pretty clever, as it allows YouTube creators to make a living via their platform, whilst taking a cut of the profits for themselves. YouTube places the ads for you and takes a percentage of ad revenue, but there’s still enough money their that some YouTubers are able to make a full time salary from their channel.
With subscriber numbers being the heart of a content creators’ business it’s important to be able to track your subscribers. However, how can you check how many subscribers you have, how many you gained recently and what the overall trends are of your account? Let’s have a look…
Can you see your subscribers on YouTube?
The truth is that you cannot see all of your YouTube subscribers individually in your account. You can see some of the subscribers that have subbed to your channel within the last 28 days, but only if they have their subscriptions set to public.
However, when it comes to viewing your own subscriber numbers, it’s thankfully very easy. Once you have opened the website and are on the home page you select your profile icon in the top right and on the drop down menu select “my channel”. This will take you to your channels home page and if you check just below your channel name next to your icon there will be a number indicating your current subscriber count.
Similarly, if you wish to check another YouTubers subscriber account, first navigate to their channels home page and do the same. Check where the channel name is, just next to the icon, for an indicator of how many subscribers the channel has. So, you can easily check the number of subscribers that have subscribed to your channel, but you can’t see all of their email addresses individually.
What else can you track on your YouTube page?
YouTube has a great tool for retrieving data which is built into your account as a content creator. This is the YouTube analytics, which you can find within YouTube studio. You can use YouTube studio to get a better insight into your recent subscribers, and use the YouTube channel analytics to see how your videos are performing.
YouTube analytics is used by channel owners to measure various statistics on their users, view counts, trends and a whole range of other bits and pieces that are there to help you understand your audience. Here’s just a few of the stats that YouTube analytics will show you;
- Watch time
- View count
- Subscriber count
- Geographic distribution
- Device viewed on
- Where the video was discovered
All of these things can help you tailor your content for your audience. For example, if you notice you have a large audience that watch content on mobile, then maybe making those infographics a bit more readable on a smaller screen could be a good idea, as infographics can be hard to read on the mobile app.
It may be a small adjustment, but improving your content is a sure way of increasing views and subscriber count. So, analyzing your YouTube channel analytics is a necessity if you want to ensure you’re making the best content possible for your audience.
In conclusion, YouTube lets you track subscriber numbers thankfully very easily for your own channel as well as other channels. This can be a good indicator of the viewership of a channel and just the general success of a channel.
As well as this YouTube allows for the tracking of other statistics through their YouTube analytics program, while this isn’t available to anyone other than the channel owner themselves it is a useful tool in helping creators tailor their content for their audience.