Top beauty Influencers on Instagram to follow

Since Instagram launched in 2010, it has become a hotspot for people to make money online. It seems crazy but before Instagram, there was no such thing as ‘Social Media Influencers’ whereas now you can’t get away from them.

One of the most popular types of Influencers on Instagram in this day and age are beauty Influencers, who use their platform to promote and sell a variety of beauty products.

Given that there are literally thousands of people either doing this on Instagram or at least trying to, it can be difficult to figure out which ones are the real deal and which ones are just looking for quick cash.

Well luckily for you, you don’t have to figure this out anymore because we’ve compiled a list of the top 9 beauty Influencers on the platform. Let’s take a look.

Top beauty Influencers on Instagram – What makes a good Influencer

Before getting to our list, it’s important to understand what we believe makes a good Influencer.

For us, a good Influencer will first and foremost care, or at least appear like they do, about the brands they are trying to push on to us.

Of course, they are ultimately trying to flog us a new product but their job is to make it seem like they genuinely care and like the product.

Unfortunately, some Influencers would sell poison on Instagram if it meant a bit of money in their bank account so we’ve ruled out any which fall under this category.

Another thing that makes a good Influencer is someone who takes the time to create engaging content.

A lot of them just record a video of them talking to the camera and it’s easy to become disengaged. Those who push the boundaries and make captivating content have made it into our list.

Now we’ve cleared that up, let’s get into our top 9, in no particular order:

Kim Kardashian

Probably the most well known and top beauty influencer on Instagram is Kim Kardashian. When it comes to influencer marketing, the Kardashian clan have it sewn up, with Kim being at the top of the tree.

With over 300 million followers on Instagram, it’s only fair that beauty guru Kim Kardashian gets our first mention here.

Amy Serrano

Amy Serrano has worked alongside some of the biggest names in the music industry such as Katy Perry and Rihanna.

Her bold make-up routines have seen her amass nearly 50,000 followers on Instagram. Follow her for hair and make-up tips.


If you’re after skincare routines that provide you with a natural look then you absolutely need to check our Renée’s Instagram page.

She has worked with chemists to ensure that the products she sells on her Instagram page aren’t going to cause any lasting damage to your skin, displaying exactly what we were talking about before – care for her audience.

Katie Jane Hughes

Katie is a real all-rounder who offers engaging tutorials across a whole host of beauty facets, including eyelashes, foundation, mascara, lipstick and more.

Katie has worked with plenty of celebrities and is closing in on one million Instagram followers. Maybe you can be the one to get her to that landmark milestone?

Molly-Mae Hague

It would be impossible to talk about beauty Influencers without mentioning one of the most famous in the United Kingdom.

Molly-Mae rose to fame on reality tv show ‘Love Island‘ in 2019 but has since gone on to bigger and better things thanks to her Influencing career on social media.

Her Instagram page now follows her life as a Creative Director for Pretty Little Thing and as a CEO for her own company, Filter by Molly Mae.

Kylie Jenner

From one reality tv graduate to another. Kylie Jenner has the show ‘Keeping up with the Kardashians’ to thank for giving her the launchpad to create an unbelievably successful career as an Influencer and Businesswoman.

Kylie’s personal Instagram page features her showing off products from her own business, Kylie Cosmetics, and has a whopping 356m followers.

Kylie will often use some extremely cute captions on her Instagram posts, which have helped to make her as popular as her sisters.

Nikkie de Jager

Nikkie is a Dutch make-up artist who is more than prepared to experiment with different and “out there” looks on her Instagram page.

The popularity of her page has led to various successful campaigns with Maybelline and Marc Jacobs Beauty.

The fame she built on social media led her to being named the co-host the Eurovision Song Contest in 2021.

Em Ford

Em Ford is very different from the stereotypical beauty Influencer due to the fact that she suffers from severe acne.

The goal of her Instagram page is to tackle online bullying and hate surrounding skin conditions such as acne and birthmarks.

Manny Gutierrez

Manny Gutierrez arguably has the most engaging content out of everyone on this list.

Aside from the standard make-up tutorials and product reviews, Manny also participates in make-up challenges where he aims to create incredible looks with poor products.

As a man, he’s also breaking through the stigma surrounding men wearing make-up.


To conclude, there is an endless supply of beauty Influencers on Instagram, all of which can be found by using hashtags such as #beauty and #mua to name but a few.

However, if you are looking for the best ones out there, then simply use our list above and learn more about what is possible with a make-up brush and a bit of creative thinking.

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Andy is a Professional Content Editor with expertise in a whole host of areas (or so he tells us anyway). His main interests are sports, tv/film and social media. He has reviewed over 100 apps so far for Apps UK.

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